Your emotions will be affected by social networks affect me?
In order to clarify this matter, Facebook June 28 pushed to the cusp. A group of data scientists spent a week at the beginning of 2012, adjusted 689 000 user's social network updates see every day, by adjusting the content users see every day, to see if the information on the social networks can affect mood.
Although the authors claim that in this paper, the experimental data using the regulations in line with Facebook (Facebook's Data Use Policy), that is, any registered Facebook users choose should provide support to the content part of the study. But many Facebook users in identifying the first reaction after this experiment two years ago still feel that they have been playing.
The results are written in papers published in the "Journal of National Academy of Sciences in the United States" (PNAS) on. First ah those privacy, ethics aside aside, we may wish to start with the study itself to look at this experiment in the end what has been done, what is obtained, then this is what diagram?
This week's test, involving more than 3 million state, and wherein more than 100 million words (3.6% and 1.6% positive vocabulary negative vocabulary).
Before paper entitled "complex social relations that real emotional infection" (Experimental evidence of massive-scale emotional contagion through social networks), emotional infection (emotional contagion) this theory exists, and the researchers are laboratory proved ideal state will affect the mood of people between each other.
Emotional contagion, the theory proposed in 1993 by the American social psychologist Elaine Hatfield. She believes that an individual is present spontaneously imitate people around words and deeds, and sync it to their own behavior habits. And if it points to the emotional aspect, which constitute the emotional infection.
However, the development of a 20-year theory also slowly showing some of the pitfalls.
For example, relationships ideal and the real state there is a huge difference. The people to some extent, it is difficult to mechanically derived from the.
Second, that time can not online social networks, so they can not prove that those words only in the virtual space to achieve catharsis is not strong enough to infect the mood?
Third, some researchers believe that online social networks are so easy to produce a kind of "off - Close" (alone together) mood, it means you see your neighbor in the hair cheerful message silently feel very uncomfortable.
Based on the above three issues, this experiment in Facebook traffic started!
They want to prove by this experiment:
1. The text output from the computer can be transmitted emotions.
2. The physical and psychological condition of the individual are likely to be affected the social network-related information.
3. The individual emotional expression on Facebook will be able to predict the next few days his Facebook friend of mood changes. (That is, both positive correlation)
In the Facebook side, the dynamic information obtained by a special algorithm to achieve. The algorithm is the most hope to do is make you satisfied with what type of information of interest (that is, guess your excitement), what kind of neighbor information you most want to see it, you'll do most of the class.
After set up the control group (control group) as a reference, the experiment split into two groups. The first group of users of those positive emotions (positive emotion) neighbor information is deleted, those negative emotions of the second group of users (negative emotion) neighbor information is deleted. Of course, this information is limited to manually delete workflow platform, if you click on the neighbor's home page (wall) or timeline information table (timeline) was able to see those annoying chatters, but each tamper with their own privacy act Facebook users have enough anger.
And when thinking about how to filter the so-called positive and negative emotional words? Study selected Linguistic Inquiry and Word Count software for phrase system. As an information system, it can only mechanical screening of some words, such as "not" "unhappy" "bad" to determine the positive and negative words.
Ultimately, the study came to the conclusion: emotions can spread through social network on the Internet. That is struck in the stream of positive information users will become depressed, and more and more and those who were excluded in the stream of negative information the user will become active, and increasingly active. It is not a kind of "knows nothing, doubts nothing", that is, as the flu.
In addition to this theory, the study also re-refined several contagious emotions (emotional contagion) features:
1. Since the information flow is not directly pushed to a person, but released throughout social networks, so this infection so it is not emotional behavior for a "result", but only a kind of "influence."
2. Emotional contagion is not only the face can be achieved. From the experimental data point of view, the virtual space emotions can infect each other.
3. For those active status updates, people are willing to respond and not just looking.
After the success of the study came out, Facebook users except after the first reaction, "anger" and the second reaction may say it is not precise enough of. such as:
Too little data
Although it mobilized 689,003 users of data, but for the huge Facebook, this capacity is really small.
Software system is very fast to get the status of those short-frequency data
Psych Central Psychology website founder John Grohol complained its research methods. Software and more adept at identifying novel aspects of the paper, rather than the short information on these social platforms. The implication is that the latter lacks context. Thus, this study proved that Facebook-based tool is actually huge limitations.
Whether this theory in the end there is serious or not, it is in fact the subject of study is indeed far-reaching. Probably with the words now, "the kind of total burst of negative energy is not small partner we should be far enough away ah?" "If the circle of friends are the ones Jack large soft paper, then I can, okay?" " issue a people's national sentiment will really ignite the entire social networking it? "and the like.
And this trip Facebook traffic study done based virtual space for online research relationships in recent years, social scientists have been keen to study. But it's really hard, so the theory can live few stations. Difficulties children to say it? This famous comic touches can explain some.
(Author: Ma Ning Yi)
Baidu know without a daily newspaper written permission, any units and individuals shall not in any way or reason to know that Baidu content published daily use, copy, modify, copied, transmitted, or bundled with other products use, sale. Where the infringement of intellectual property Baidu know daily, it will pursue its legal responsibility according to the law. Application for authorization and commercial cooperation please contact zhidaoribao@baidu.com
Article Source: Baidu know daily (http://zhidao.baidu.com/daily)
Original link: http: //zhidao.baidu.com/daily/view id = 509?