Santa Claus is also advancing with the times?



Santa Claus is not like now we know the total length carrying gifts jolly white-bearded old man. In fact, in the United States, Santa Claus originated in the 18th century Dutch immigrants settled in the United States. The Dutch immigrants every year on December 6 rally to commemorate St. Nicholas (Saint Nichola) death.

St. Nicholas was born in 280 AD in the area of today's Turkey. St. Nicholas Zoroastrain good life, making him a legend in European history. His alias Dutch Sinterklaas (Sint Nikolaas for short) eventually evolved into Santa Clause.

One of the first-generation American from Santa Claus is a happy guy Pier circle, his image is contained in Clement Clark Moore in 1983, wrote a poem A Visit from St. Nicholas, better known by the name of the poem It is Twas the Night Before Christmas. after 1896, due to the political image of Santa Claus cartoon illustrator Thomas Nast in Harper ascend more popular magazine illustrator. Nast Santa Claus using Moore's poem and his German descent.

As early as the mid-19th century, to the seasonal marketing of US companies feel the need to have a father concocted a feeling of Christmas figures. Large shopping malls such as Macy's and other drinks food companies to promote the image of Santa Claus in their advertisement. "A collection of classic visual elements: white, white beard, plump, jolly, wearing high identification with fur or fur the modified uniforms, these elements are improved through the centuries," wrote George McKay, he England is a worked Salford University professor specializing in cultural studies. "Nineteenth century early 1930s, Coca-Cola has a very classic take advantage of this exclusive company red red and white Santa Claus as part of marketing to increase sales of soft drinks winter and now the fact that has been widely recognized that in today's Christmas image and status of the elderly by the Coca-Cola company's long-term marketing was established down. "

This is a survey in Tanzania Smith several museum archives library of materials in the Secret Santa Claus every age. In a lot of artwork, posters, post cards, sympathy cards, song books, wrapping paper, even from Western Union Telegraph Company's telegraph, the image of Santa Claus reflects the style of each era, from the Victorian era of extremely romantic Santa, by mid-century to the simple but elegant Bauhaus style influenced modern Santa Claus, nothing is there. Also, some photos with Santa Claus revealed some unexpected and strange way permeates American culture. One of the pictures depicts a bare thigh Santa Claus wearing a swimsuit and a bunch of women, in a peculiar combination around the front of a Christmas tree. Smithsonian American Art Museum in Virginia, Santa Claus was found in the early nineteenth century, a painting by Robert Walter Weir' Santa Claus has also become a photography project about the shooting Appalachian region of Kentucky and West Virginia's in the national portrait Gallery to find a poster in Santa Claus also known to play a political role.

"Although there is no Santa Claus a special series of files, but if you search through the archives, you will find Santa's image is how different times in different ways to be presented." Chairman of the current Archives Center Wendy Shay said. " for example, in the early Victorian era image of Santa Claus did not look particularly attractive or happy. "

Every age has its own a Santa Claus.

(Compiled: An via smithsonianmag)

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