During the Spring Festival, some red war then came some bombing, aiming at Tencent and Ali called, are sharpening red. WeChat shield Alipay, Ali will use red envelope with Password. Wave uneven, microblogging also involved, as well as various types of business discounts, promotional coupons are also in the form of red envelopes debut.
Red battle strong smell of gunpowder, never thought upgraded red war, became a new model of marketing businesses, not just give money, promotions endlessly. Red, luck discuss this tradition of vulgar, how modern packaging technology to become the next upgraded version of New Year's vulgar?
Red, not like the appearance of the year
Bribe and received a red envelope is the long-standing Chinese traditions. Red envelope culture originally comes from a normal Chinese people relationships of reciprocity. However bribe more general sense, one for the younger one kind of love, New Year's, birthday wish contain peace auspicious the second is the wedding festival pregnant when HE gift.
Every child is very happy New Year, because New Year time when elders always receive a red envelope, red envelopes this amount, at least dozens of blocks, as many as several hundred, is a heavy harvest. Even before long, it will be shown with red envelopes turned over to their parents, but still make a child happy for them. It now appears that envelopes its symbolic significance, is to give children and adults a kind of "festive", with this custom, this flies in only tasty, enjoyable.
In fact, in the early years of the Internet to grab a red envelope has, but has not fire up. Until last year, the micro-channel "attack on Pearl Harbor," released micro-letter envelopes big move. Statistics show that last year from New Year's Eve to the eighth day, there are more than 8 million users to participate in the event to grab a red envelope, more than 40 million red envelopes are received, a lot of people in order to grab a red envelope to the extent of sleepless nights. Some netizens can not help but sigh: "Even the dinner, when the toilet in the 'grab' '!
So far, the Internet has finally envelopes the issue in a "phenomenon" attitude rendered. Look at this, before the arrival of the Spring Festival, so we grab a red envelope has been war a few rounds with the red about the games, give money and marketing activities, not one less.
Do not pick up a dollar on the ground, to grab online penny?
Will the red envelope is "money" it? It is, because it really is inside the bag of money, grab a red envelope play games, somewhat taking advantage of chances, otherwise it will not be used by businesses. But if the red just mean money, it will not appear on the ground do not pick up a dollar, online penny we fighting the phenomenon.
After these days, red envelope rush down, many people will find that even if intently staring at the phone, always refreshing to grab a red envelope, not to grab too much money, or why so many people when bored? This is probably the first to talk about the mentality of the red envelopes.
I do not care about money, but the sense of participation in the game.
I grab it is not money, is in contact with friends and grab a red envelope feelings.
I grab a red envelope to prove me in front of the trend of the times.
This genuine red envelope, is a "money game." Whether Alipay tease than red, Solitaire red envelopes, or micro-channel in the red luck spell, or more businesses arrived in price of various coupons, vouchers red envelope, red envelope with a game face revealed, send money, play is the game, it appears that someone gave you free of charge, but in the game you need to pass through the "effort" to obtain: either fight speed, luck either fight, or fight character. The game elements grafted give red envelopes, so that "bribe" the "send" process enrich and enhance the sense of participation. This coincides with the popularity of experiential consumption in recent years.
Grab a red envelope focus on "grab", "grab" on behalf of a sense of participation and interactivity. A micro-channel group of friends, how you get noticed? How can be active within the group atmosphere, a small amount of red can learn a lot of problems. Internet in the micro-letter envelopes first solve the problem we chat topic. Grab a red envelope around the theme, you can even say a few hours, grab a red envelope to share experiences and issuance of red envelopes and other places.
Because people enjoying themselves grab a red envelope, red envelopes of people very happy. Red envelopes also received focused attention in a short time, play to have fun at a group of people in red envelopes, robbed again sent out, and we began to chat up. In this sense, grab a red envelope to solve the communication problems between people, it really is "ice-breaking" a good way.
When the "grab red packets" has become a phenomenal event, not to discuss this topic or incomplete, in the view of some it is old fashioned, deep inside a kind of "a sense of isolation." And people have always been gregarious, red envelopes into a rope line, people do not contact the first virtual community linked through the network, is expected to in the future in-depth exchanges.
Visible, meaning red, in addition to small money, and more importantly, it's a social way as a "token" to throw with propriety be peach, red envelope through this line, in the Internet world to achieve a connection.
Licensing and commercial cooperation, please contact zhidaoribao@baidu.com, Baidu know the daily chase responsibility and rights reserved.
Article Source: Baidu know daily (http://zhidao.baidu.com/daily)
Original link: http: //zhidao.baidu.com/daily/view id = 3863?